Banfi Consulting designs the new layout for Sipa. The basis of the project is based on the concepts of sustainability whose objectives the company pursues.

A large part of the activities on the stand are proposed in virtual mode, coordinated by a director who manages every setting. Visitors thus become active users during the days of the fair.

Each space is coordinated with the next through a visual continuity provided by the light lines on the floor.

Nelden also wants to bring an innovative concept to the fair with the use of a large vertical LED wall, which, positioned on the corner of the space, stands out to visitors even in the distance.